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About

 

 SCANDINAVIAN AESTHETICS AND URBAN VIBE

 

THE STORY

Audace Copenhagen was founded with an entrepreneurial spirit and tall ambition – to inspire the people around us to fulfill their dreams and dare to take new steps in their lives. Every story begins with a dream. Our story begins with two young entrepreneurs – Simon Bajurn and Henning Cai - with a distinct sense of minimalism with an impeccable desire for raw details. By chance they found themselves on a journey across Scandinavia and it occurred how difficult it was to find garments with the same expression and characteristic urban style that they both shared. They decided to create their own fashion brand inspired by timeless Scandinavian aesthetics and urban streetwear with attention to details. A thought that would bring the power back to the men and women, who can look themselves in the mirror and feel comfortable, sexy and raw. 

 

THE NAME

[Audace]

Audace is the French word for audacity. It implies boldness and a willingness to dare to do more, something which can be admired or frowned upon. Our interpretation is similar to that of the former British Prime Minister Benjamin Disraeli, who once said: "Success is the child of audacity". The name Audace Copenhagen seeks to encourage the will to take chances and convert dreams into success.

THE DESIGN

Our mission is to create minimalistic and raw garments to compliment the confident man who desires to look effortlessly cool. The design draws inspiration from the urban lifestyle, Scandinavian aesthetics and the philosophy, “less is more”. Every piece must able to stand on its own, while also maintaining the ability to be dressed up and down. The design is built on the belief that shape, quality and design creates The Holy Trinity. We seek to make our products relevant for formal and informal occasions, believing that these two worlds can be fused. We pursue the perfect fit, aim to inspire people to chase their dreams and provide designs boosting confidence.

 

 DARE TO DREAM THE IMPOSSIBLE

 

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